What is Missed Call SMS?
An automatic text message sent to a caller within seconds of a call going unanswered.
Missed call SMS — sometimes called 'text-back' — is the practice of automatically sending an SMS to anyone whose call to your business went unanswered. The message typically includes a friendly greeting, an apology, and a link to book or reply by text.
It exists because of a hard fact: roughly 60% of missed callers never call back. They Google the next business and dial. A text-back, sent within seconds, recovers many of these callers before they have moved on.
Missed call SMS works on top of an existing business phone line — you do not need to change your number. The caller just receives a text from your business and can reply or click a booking link.
HOW CALLARA USES THIS
Callara fires a personalized text-back the moment a call goes unanswered — with a booking link and an option to reply by text.
Related terms
After Hours Answering
Coverage for incoming calls received outside your normal business hours, including evenings, weekends, and holidays.
AI Receptionist
Software that answers business calls in a human-like voice, qualifies callers, and books appointments.
AI Appointment Booking
Software that books, reschedules, and cancels appointments through conversation, by voice or text.